Marketing collateral is a collection of media used to inform, educate, and guide prospects and customers about how their challenges can be solved. It is designed to deliver actionable value and ensures that it occupies top-of-mind real estate with your buyers. Marketing collateral lies at the heart of a company's content marketing efforts. It enables customers with all the information and features they need about a product/brand/service.
It helps to boost your marketing efforts with advertisements, brochures and flyers. Nowadays, the options can seem endless. Marketing collateral describes a compilation of different media types, used to help improve the sales of a product or service.
It can run parallel with the main campaign or after it has ended and it often contains calls to actions or detailed explanations/information on the product being advertised. The main goal is to provide the clients with compelling reasons for making an informed purchase decision and assures them they have made the right choice. Call4media provides different types of Marketing Collateral including blog posts, business videos, product catalog, presentations, websites, brochures and many others.
- Market Survey & Research
- Appointment of distributors
- Retail Promotions
- Product Sampling
- Spot Selling
- Customer Feedback
